Archive for the 'School Food' Category

Soda Lobby’s Back-to-School PR Campaign

Sunday, September 17th, 2006

As reported on September 7 by the Atlanta-Journal Constitution (Soft drink makers start PR offensive), the American Beverage Association has launched a new $10 million ad campaign claiming its members care about children’s health. (You can view the three print ads on the ABA website.) (more…)

Back to School Food - Changes or Same Old Story?

Friday, September 1st, 2006

It’s that time of year again, when parents can breathe a sigh of relief that their kids are well cared for during the day. But can parents trust that schools will protect their kids when it comes to how they are fed? If you’re like most parents, you’re probably more concerned with your child’s education than the vending machines lining the school hallways. Despite ample scientific evidence of the connection between good nutrition and strong academic performance, (not to mention good health) many schools continue to peddle high-fat, high-sugar, and highly processed food and beverages to vulnerable kids. (more…)